At Gone Grey Consulting, we’ve lived enough lives in the marketing world to know one thing for certain: assumptions are expensive. The only way to build marketing that resonates, converts, and endures is to start with research and listen before we speak.
We’re not chasing shiny objects. We’re chasing clarity. The kind that comes from deep dives into what your audience actually cares about, not just what you hope they do.
We built Gone Grey to bring seasoned strategy and senior-level execution to growing businesses that are tired of big-agency bloat but still demand big results.
Here’s what we believe:
- Research comes first.
Every great brand strategy starts with questions, not answers. We ask, observe, interview, measure, and test—until we find what truly matters to your customers.
- Resonance beats reach.
Big impressions mean nothing if they don’t actually make an impression. We dig into voice-of-customer data and behavioral insights to craft messages that feel personal, not generic.
- Data should lead to decisions.
We don’t collect data to check a box. We use it to fuel smarter content, sharper campaigns, and faster iteration.
- Experience matters.
Our team has led hundreds of website builds, launched regional and national campaigns, and solved problems for brands at every stage. We don’t delegate to juniors — we put senior talent in the driver’s seat.
- Local businesses deserve global thinking.
We’re based in Louisville, and we’re proud of it. But our mindset, methods, and standards are built on decades of experience with enterprise brands.
How we work — the GREY framework:
- Gather Intelligence
Discovery sessions, stakeholder interviews, market analysis, and competitive benchmarking.
- Reveal Insights
Patterns become personas. Data becomes direction. We distill complexity into clarity.
- Engineer Experiences
From brand messaging to website architecture, we design with your ideal customer in mind.
- Yield Growth
Launch. Learn. Optimize. Repeat. We track KPIs and keep performance front and center.
And what we promise is this:
- You’ll always know why we’re doing something — because the data will tell us.
- You’ll work with senior-level consultants, not junior staff learning on your dime.
- You’ll get strategies that are clear, custom, and rooted in what actually works.
- You’ll walk away not just with deliverables, but with knowledge, tools, and confidence.
Grey is not about getting old. It’s about getting it right.
We’ve earned our experience — now we use it to help you grow faster, smarter, and with purpose.